Google Analytics & SEO
are two distinct put interrelated disciplines used by marketing and data analysis professionals.
Search Engine Optimization (SEO)
is an art and science unto itself. There are firms which only do SEO. I have been a practitioner of SEO for a few years now. The only thing I know, is I learn something new every day. Therefore I practice at Analytics & SEO. Integration into your WordPress site will increase the effectiveness of the tools.
There is a secret sauce to SEO, Google is the only one who truly know all the answers. Many so called experts profess to know the answer, I call balderdash!. Google changes the algorithms constantly. The MOZ blog, of all the SEO experts just about has it figured out, not completely. They are a great resource for learning and applying processes to enhance a sites SEO. One of my favorite learning tools is White board Friday.
The goal of SEO is to have your site listed as close to the top of the first page of Google search results. A person or company can spend a ton of hours tweaking their content trying to get a higher ranking. The truth of the matter is a well panned out combination of sound SEO practices and well thought out and applied paid advertising program will get your business customers.
If you can’t afford to buy your customers, you don’t have a business.
Google Analytics provides data collection and management. The tool set available to webmasters is comprehensive and flexible. Google offers endless SDK’s and API’s for the developer. Customization is only limited by the developer or markets imagination. The platform features java script libraries, mobile app SDK’s for iOS and Android.
Data import extends the ability to bring in data from outside sources for use within the analytics tool or combine with custom programming through the use of API’s.
As a result of the collection of data a robust collection of reports can be created for analysis and visualization. The reporting within Google Analytics is robust and customizable . For those who need more you can see your data in AdWords, Firebase, AdMob and DoubleClick to name a few.
This just scratches the surface of the capabilities of this wonderful tool provided to webmasters free of charge.
In conclusion I can say that I will always be learning and investigating how to apply Google analytics & SEO.